Let's have some fun. As you know, I don't agree with the two-brand, three-livery approach Alaska Air Group is taking. So, here are my thoughts on a third AAG brand, which would better differentiate the different offerings of the group. … [Read more...] about My Thoughts on a Third AAG Brand
Alaska Air
New Alaska Air 787 Livery and Routes Unveiled
August promises to be the most information-packed of the Alaska-Hawaiian integration process. However, the first chunk to be released, which included the unveiling of the new Alaska Air 787 livery alongside the announcement of two new routes, leaves more questions than answers. … [Read more...] about New Alaska Air 787 Livery and Routes Unveiled
The End is Near for HawaiianMiles
We're inching ever-closer to the complete integration of Hawaiian Airlines within the Alaska Air Group. And, as expected, the next milestone is the integration of the group's frequent flier programs, which inevitably means that the end is near for HawaiianMiles. But that's alot more dramatic sounding than it actually is. Let's discuss. … [Read more...] about The End is Near for HawaiianMiles
Alaska Companion Cert Now Works With Hawaiian
As we barrel towards integration, another perk for members has landed: the Alaska Companion Cert now works with Hawaiian Airlines flights. This is a a major improvement that should have been implemented sooner, especially given Alaska Air Group's ever-evolving fleet utilization strategy. … [Read more...] about Alaska Companion Cert Now Works With Hawaiian
Hawaiian Prepares for Loyalty Integration
We're closing in on the Alaska-Hawaiian single operating certificate, which should be issued in about four months. As such, we've seen Alaska Air Group begin to make fleet moves and other changes. The most notable of these other changes are those occurring as Hawaiian prepares for loyatly integration. … [Read more...] about Hawaiian Prepares for Loyalty Integration
Alaska Air Orders More Dreamliners
Alaska Airlines is preparing to launch its first European route next year. To do this, we know they'll be assuming the first (former) Hawaiian Airlines Boeing 787-9 delivery, which is expected to occur in 2026. However, the existing order of 12 frames is insufficient to fuel their ambitions. As such, Alaska Air orders more Dreamliners and converts some Boeing 737 MAX … [Read more...] about Alaska Air Orders More Dreamliners
Hawaiian A330 Update and Other News
This post is going to be a mixed bag, as there are several topics I want to cover. The top of these, of course, is the Hawaiian A330 update, along with an important reminders about Daniel K. Inouye International Airport, and my thoughts on the Air India 171 tragedy. … [Read more...] about Hawaiian A330 Update and Other News
The End is Approaching for Hawaiian Dreamliners
Last week marked a major milestone in Alaska Air's bid to become a global airline - the announcement of its first European destination. However, this news also signals that the end is approaching for Hawaiian Dreamliners. So, to me, and I'm sure many of you reading this, this development is bittersweet. … [Read more...] about The End is Approaching for Hawaiian Dreamliners
Amex-Hawaiian Transfers are Ending Soon
We knew this situation would be coming at a certain point - the question was just when. Well, it appears that we now have an answer, as the Amex-Hawaiian transfers are ending soon, as noted via the Membership Rewards transfer tool. … [Read more...] about Amex-Hawaiian Transfers are Ending Soon
Alaska Air is Going to Europe in 2026
As we all know, the Alaska's acquisition of Hawaiian is a growth strategy for itself. The first fruits of this will be flights to Tokyo and Seoul commencing SOON. However, thanks to a recent interview with CEO Ben Minicucci, we now know that Alaska Air is going to Europe in 2026. … [Read more...] about Alaska Air is Going to Europe in 2026