With all of the happenings at Southwest Airlines, it was only a matter of time before we saw adjustments to their co-branded credit cards. Well, it seems that Southwest Priority Visa changes are coming soon, as Chase is sending out surveys to select exiting cardholders to get their thoughts on their proposed options. … [Read more...] about Southwest Priority Visa Changes Are Coming Soon
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Southwest is Reshuffling Hawai’i Service
Southwest has been struggling in Hawai'i, thanks to stronger than anticipated loyalty to Hawaiian, and just poor timing. Add in pressure from Elliott Investment, and Southwest is reshuffling Hawai'i service in hopes of improving its financial performance. … [Read more...] about Southwest is Reshuffling Hawai’i Service
Southwest Adjusts In-Flight Service Rules
Southwest Airlines likes to proclaim that snacks are free onboard their flights, along with softdrinks. However, as Southwest adjusts in-flight service rules, fewer flights may see these freebies, all in the name of safety. But, is it really about safety? … [Read more...] about Southwest Adjusts In-Flight Service Rules
Southwest Bows to Elliott
Southwest Airlines continues to battle for its life against activist investor Elliott Investment Management. In hopes of that doing so will allow the airline to see its own turnaround plan to fruition, Southwest bows to Elliott's mounting pressure and gives in to some of their demands. … [Read more...] about Southwest Bows to Elliott
The New Southwest Experience
During Southwest's investor day, some got a sneak peek at the new Southwest experience. Thanks to them, we now know what to expect as Southwest makes its "premium" push. Overall, things look pretty good, but we also got some nasty surprises, too. … [Read more...] about The New Southwest Experience
Elliott Forces Changes at Southwest
As I mentioned during the coverage of the airline's investor day, Elliott forces changes at Southwest. Luckily, Elliot didn't quite get the changes they were after, and there's still hope for Southwest's future. However, the risk of them being guttered still remains far higher than before. … [Read more...] about Elliott Forces Changes at Southwest
Southwest is Increasing Hawai’i Service in 2025
Embattled Southwest Airlines held its investors day on September 26, and one of the announcements made is that Southwest is increasing Hawai'i service in 2025. Beyond that, though, there wasn't a whole lot of interesting announcements made. … [Read more...] about Southwest is Increasing Hawai’i Service in 2025
Review: Southwest 5136 OGG-HNL
Our flight home from Maui on Southwest 5136 OGG-HNL was a somewhat unusual one, as far as my experiences with the airline have been. Between the load factor, the aircraft, and the weather, this was far from what I usually come to expect, both good and bad. … [Read more...] about Review: Southwest 5136 OGG-HNL
Southwest Purposely Loses Money in Hawai’i
Hawai'i is a rough market for airlines, especially those that operate routes entirely within the state. Interestingly, we've recently learned that Southwest purposely loses money in Hawai'i as part of its grander strategy in the islands. … [Read more...] about Southwest Purposely Loses Money in Hawai’i
Southwest Airlines Faces Additional Scrutiny
Following United's time spent under a microscope for its recent safety lapses, another airline is ready to take its place as Southwest Airlines faces additional scrutiny due to its recent spat of in-flight scares. … [Read more...] about Southwest Airlines Faces Additional Scrutiny