Despite what American's pre-2022 safety video says, going for great is not what they're going for since they were acquired by US Airways. Doug Parker's team's strategy is to cut its way to profitability, which they're still doing as American continues its America Westification. … [Read more...] about American Continues Its America Westification
Airlines
Hawaiian Revealed Its New Lounge + Checked Bag Policy
Recently, we learned that Alaska Air Group was planning a new lounge for Honolulu's Daniel K. Inouye International Airport. Well, just the other day, Hawaiian revealed its new lounge concept, along with an updated checked bag policy, which seeks to further align it with Alaska Air's. … [Read more...] about Hawaiian Revealed Its New Lounge + Checked Bag Policy
Hawaiian Air Bids Aloha to Premier Club
With elite matching now available and route optimization well underway, we're seeing our first Hawaiian Airlines loss as 2024 comes to a close. That loss is Hawaiian's lounge membership program as Hawaiian Air bids aloha to Premier Club. However, they do have a nice parting gift for impacted passengers. … [Read more...] about Hawaiian Air Bids Aloha to Premier Club
Alaska-Hawaiian Elite Status Matching
In what was a bit of an early Christmas present earlier this week, Alaska-Hawaiian elite status matching became available. Actually, it became available sometime around Friday-Saturday, but the landing page was frequently going up and down. Whether that was an error or just the site overloading, we haven't a clue. … [Read more...] about Alaska-Hawaiian Elite Status Matching
A Premium Alaska Air Credit Card is Coming
Today's post is going to be a catch-all for everything else I didn't cover in my write-ups on Alaska Air Group's (AAG) international aspirations, the future of the Hawaiian brand, and domestic network changes. This, of course, includes the new premium Alaska Air credit card, which was teased on investor day. … [Read more...] about A Premium Alaska Air Credit Card is Coming
AAG Refines Its Hawai’i-West Coast Strategy
While the focus this week has been on Hawaiian Air's all-new international service out of Alaska Air's primary hub in Seattle, there are a lot of changes occurring in Hawai'i as AAG refines its Hawai'i-West Coast strategy, too. These changes come hot on the heels of the first round of route optimization work announced recently. … [Read more...] about AAG Refines Its Hawai’i-West Coast Strategy
The Future of the Hawaiian Air Brand
Despite Alaska Air's promise to preserve the Hawaiian Airlines brand, there has been a lot of people saying that Hawaiian will go away. Well, Alaska Air Group CEO Ben Minicucci recently outlined his plans for the future of the Hawaiian Air brand, and it's the simplest explanation you could think of. … [Read more...] about The Future of the Hawaiian Air Brand
AAG Launched Its First New International Routes
Alaska Airlines and Hawaiian Airlines under the Alaska Air Group (AAG) has its eye on expanding like never before. And, yesterday, they gave us a previous of what that'll look like as AAG launched its first new international routes. Actually, two new routes were launched yesterday. Let's discuss. … [Read more...] about AAG Launched Its First New International Routes
Alaska and Hawaiian Aligns Their First Terminal
Change is slowly happening as the airlines of the 49th and 50th states work towards completing their merger. This time, Alaska and Hawaiian aligns their first terminal, though not in Hawai'i. That said, expect to see moves like this more and more over the coming months. … [Read more...] about Alaska and Hawaiian Aligns Their First Terminal
AAdvantage Consolidates Card Offerings
Since its merger with US Airways, American Airlines has maintained two different issuers. However, that will no longer be the case soon, as AAdvantage consolidates card offerings under one issuer. Of course, returning to the status quo for the rest of the industry could mean changes for all AAdvantage cardholders. … [Read more...] about AAdvantage Consolidates Card Offerings