While the focus this week has been on Hawaiian Air's all-new international service out of Alaska Air's primary hub in Seattle, there are a lot of changes occurring in Hawai'i as AAG refines its Hawai'i-West Coast strategy, too. These changes come hot on the heels of the first round of route optimization work announced recently. … [Read more...] about AAG Refines Its Hawai’i-West Coast Strategy
Hawaiian Airlines
The Future of the Hawaiian Air Brand
Despite Alaska Air's promise to preserve the Hawaiian Airlines brand, there has been a lot of people saying that Hawaiian will go away. Well, Alaska Air Group CEO Ben Minicucci recently outlined his plans for the future of the Hawaiian Air brand, and it's the simplest explanation you could think of. … [Read more...] about The Future of the Hawaiian Air Brand
AAG Launched Its First New International Routes
Alaska Airlines and Hawaiian Airlines under the Alaska Air Group (AAG) has its eye on expanding like never before. And, yesterday, they gave us a previous of what that'll look like as AAG launched its first new international routes. Actually, two new routes were launched yesterday. Let's discuss. … [Read more...] about AAG Launched Its First New International Routes
Alaska and Hawaiian Aligns Their First Terminal
Change is slowly happening as the airlines of the 49th and 50th states work towards completing their merger. This time, Alaska and Hawaiian aligns their first terminal, though not in Hawai'i. That said, expect to see moves like this more and more over the coming months. … [Read more...] about Alaska and Hawaiian Aligns Their First Terminal
Hawaiian Air World Elite MC 2024 Review
With the card's future mostly known, my Hawaiian Air World Elite MC 2024 review will likely be the last for this product - at least in its current incarnation. But there's still time to get and use this card if you don't yet have it. So, let's go! … [Read more...] about Hawaiian Air World Elite MC 2024 Review
Hawaiian is Discontinuing AUS Service
It seems that Hawaiian's newer continental U.S. flights aren't faring all that well. Of the three announced during COVID, only one will remain in the near future, as Hawaiian is discontinuing AUS service. However, the loss of a direct flight isn't nearly as impactful as it once was now that Hawaiian is part of the Alaska Air Group. … [Read more...] about Hawaiian is Discontinuing AUS Service
Moana 2 Jet Update
Recently, Hawaiian Airlines debuted special livery jets for Disney's Moana 2. In the past, these were two Airbus A330s. However, this time, it'll be an A330, and A321neo, and a Boeing 717. All but the 717 have received their decals thus far, and with work on the 717 now underway, I wanted to provide a Moana 2 jet update. … [Read more...] about Moana 2 Jet Update
Huaka’i by Hawaiian Airlines
As promised at the time of the merger closing, Alaska Airlines has launched an all-new kama'aina-only program called Huaka'i by Hawaiian Airlines. This benefit is similar in spirit to Alaska Air's Club 49 for Alaska residents, but isn't quite as generous. … [Read more...] about Huaka’i by Hawaiian Airlines
Alaska and Hawaiian Begin Route Optimization
As a condition of their merger approval, Alaska Airlines and Hawaiian Airlines are unable to reduce capacity on any of their existing routes. However, that doesn't mean that they cannot the way in which they currently operate them. As such, Alaska and Hawaiian begin route optimization on two West Coast-Hawai'i routes. … [Read more...] about Alaska and Hawaiian Begin Route Optimization
Alaska Lounge May Be Coming to Honolulu
With the Alaska-Hawaiian merger in full swing, it looks as if Alaska Airlines is looking to expand its ground services in the islands. This is especially true at their new hub, as news recently broke that an Alaska lounge may be coming to Honolulu. This news may also reinforce Alaska's commitment to maintaining two separate brands. … [Read more...] about Alaska Lounge May Be Coming to Honolulu