Despite Alaska Air's promise to preserve the Hawaiian Airlines brand, there has been a lot of people saying that Hawaiian will go away. Well, Alaska Air Group CEO Ben Minicucci recently outlined his plans for the future of the Hawaiian Air brand, and it's the simplest explanation you could think of. … [Read more...] about The Future of the Hawaiian Air Brand
Alaska Air
AAG Launched Its First New International Routes
Alaska Airlines and Hawaiian Airlines under the Alaska Air Group (AAG) has its eye on expanding like never before. And, yesterday, they gave us a previous of what that'll look like as AAG launched its first new international routes. Actually, two new routes were launched yesterday. Let's discuss. … [Read more...] about AAG Launched Its First New International Routes
Alaska and Hawaiian Aligns Their First Terminal
Change is slowly happening as the airlines of the 49th and 50th states work towards completing their merger. This time, Alaska and Hawaiian aligns their first terminal, though not in Hawai'i. That said, expect to see moves like this more and more over the coming months. … [Read more...] about Alaska and Hawaiian Aligns Their First Terminal
Now Available: Alaska Air Digital Bag Tags
One of my favorite aspects of flying with Alaska has been the ability to tag your bag at home. So, when that went away, I was bummed. However, this capability is back now with the new Alaska Air digital bag tags, which have been in testing for quite some time now. … [Read more...] about Now Available: Alaska Air Digital Bag Tags
Huaka’i by Hawaiian Airlines
As promised at the time of the merger closing, Alaska Airlines has launched an all-new kama'aina-only program called Huaka'i by Hawaiian Airlines. This benefit is similar in spirit to Alaska Air's Club 49 for Alaska residents, but isn't quite as generous. … [Read more...] about Huaka’i by Hawaiian Airlines
Alaska and Hawaiian Begin Route Optimization
As a condition of their merger approval, Alaska Airlines and Hawaiian Airlines are unable to reduce capacity on any of their existing routes. However, that doesn't mean that they cannot the way in which they currently operate them. As such, Alaska and Hawaiian begin route optimization on two West Coast-Hawai'i routes. … [Read more...] about Alaska and Hawaiian Begin Route Optimization
Alaska Lounge May Be Coming to Honolulu
With the Alaska-Hawaiian merger in full swing, it looks as if Alaska Airlines is looking to expand its ground services in the islands. This is especially true at their new hub, as news recently broke that an Alaska lounge may be coming to Honolulu. This news may also reinforce Alaska's commitment to maintaining two separate brands. … [Read more...] about Alaska Lounge May Be Coming to Honolulu
Alaska Air Received DOT Approval
As I had predicted all along, Alaska Air received DOT approval for its acquisition of Hawaiian Airlines, clearing the way for them to close on their transaction and begin the arduous process of combining their operations. However, the DOT has imposed some restrictions on their combination. … [Read more...] about Alaska Air Received DOT Approval
The Alaska-Hawaiian Merger is Still Pending
Since the Alaska-Hawaiian merger is still pending, I'd like to take this time to go over some updates I've seen, along with some bad takes other bloggers and "journalists" are spouting out there. Suffice it to say that I'm still confident that the merger will close. Now, it's just a matter of when, really. … [Read more...] about The Alaska-Hawaiian Merger is Still Pending
Alaska-Hawaiian DOJ Review Period Expired
The thrice-extended Alaska-Hawaiian DOJ review period expired last night without any action taken by the Department of Justice, paving the way for the two airlines to combine. Additional steps remain before Alaska's acquisition may close; however, this was the largest remaining one. … [Read more...] about Alaska-Hawaiian DOJ Review Period Expired