While the focus this week has been on Hawaiian Air's all-new international service out of Alaska Air's primary hub in Seattle, there are a lot of changes occurring in Hawai'i as AAG refines its Hawai'i-West Coast strategy, too. These changes come hot on the heels of the first round of route optimization work announced recently. … [Read more...] about AAG Refines Its Hawai’i-West Coast Strategy
Alaska Airlines
The Future of the Hawaiian Air Brand
Despite Alaska Air's promise to preserve the Hawaiian Airlines brand, there has been a lot of people saying that Hawaiian will go away. Well, Alaska Air Group CEO Ben Minicucci recently outlined his plans for the future of the Hawaiian Air brand, and it's the simplest explanation you could think of. … [Read more...] about The Future of the Hawaiian Air Brand
AAG Launched Its First New International Routes
Alaska Airlines and Hawaiian Airlines under the Alaska Air Group (AAG) has its eye on expanding like never before. And, yesterday, they gave us a previous of what that'll look like as AAG launched its first new international routes. Actually, two new routes were launched yesterday. Let's discuss. … [Read more...] about AAG Launched Its First New International Routes
Alaska and Hawaiian Aligns Their First Terminal
Change is slowly happening as the airlines of the 49th and 50th states work towards completing their merger. This time, Alaska and Hawaiian aligns their first terminal, though not in Hawai'i. That said, expect to see moves like this more and more over the coming months. … [Read more...] about Alaska and Hawaiian Aligns Their First Terminal
Now Available: Alaska Air Digital Bag Tags
One of my favorite aspects of flying with Alaska has been the ability to tag your bag at home. So, when that went away, I was bummed. However, this capability is back now with the new Alaska Air digital bag tags, which have been in testing for quite some time now. … [Read more...] about Now Available: Alaska Air Digital Bag Tags
Huaka’i by Hawaiian Airlines
As promised at the time of the merger closing, Alaska Airlines has launched an all-new kama'aina-only program called Huaka'i by Hawaiian Airlines. This benefit is similar in spirit to Alaska Air's Club 49 for Alaska residents, but isn't quite as generous. … [Read more...] about Huaka’i by Hawaiian Airlines
Alaska and Hawaiian Begin Route Optimization
As a condition of their merger approval, Alaska Airlines and Hawaiian Airlines are unable to reduce capacity on any of their existing routes. However, that doesn't mean that they cannot the way in which they currently operate them. As such, Alaska and Hawaiian begin route optimization on two West Coast-Hawai'i routes. … [Read more...] about Alaska and Hawaiian Begin Route Optimization
Alaska Lounge May Be Coming to Honolulu
With the Alaska-Hawaiian merger in full swing, it looks as if Alaska Airlines is looking to expand its ground services in the islands. This is especially true at their new hub, as news recently broke that an Alaska lounge may be coming to Honolulu. This news may also reinforce Alaska's commitment to maintaining two separate brands. … [Read more...] about Alaska Lounge May Be Coming to Honolulu
Hawaiian Debuts Moana 2 Jets + Enter to Win HawaiianMiles
Way back in 2016, Hawaiian Airlines was the official airlines of Disney's Moana. Naturally, with the second installment coming to theaters soon, Hawaiian is reprising that role. In celebration of this, Hawaiian debuts Moana 2 jets, along with a new sweepstakes in which five lucky winners will receive 500,000 HawaiianMiles. … [Read more...] about Hawaiian Debuts Moana 2 Jets + Enter to Win HawaiianMiles
Alaska MP 2025 Changes for Hawaiian Members
Alaska Airlines announced a fairly hefty set of updates to its loyalty program the other day. So, today, I want to go over the Alaska MP 2025 changes for Hawaiian members. No, noting is changing with HawaiianMiles right now, but there are important points for HawaiianMiles members may want to consider. … [Read more...] about Alaska MP 2025 Changes for Hawaiian Members