Alaska Air Group just launched a "new" reward program, along with its first-ever super premium credit card. However, that doesn't mean the changes are stopping, as unfortunate Atmos partner changes are on the horizon, along with another tweak to fleet planning. … [Read more...] about Atmos Partner Changes and 787 Order Shift
Alaska-Hawaiian
HawaiianMiles Changes for Atmos Rewards
The new Alaska Air Group loyalty program, Atmos Rewards, dropped on August 20, 2025. However, as you saw in my coverage that day, communication wasn't the best. Actually, it was AWFUL. So, I'm here again to go over HawaiianMiles changes for Atmos Rewards, based on the latest information available to us. … [Read more...] about HawaiianMiles Changes for Atmos Rewards
Introducing Atmos Rewards
The unified Alaska Airlines + Hawaiian Airlines loyalty program is here, and it's called Atmos Rewards. This is a moment in time that marks what is likely the most tangible shift of this very different integration process. And the one that will have the largest impact on frequent fliers of both airlines. … [Read more...] about Introducing Atmos Rewards
My Thoughts on a Third AAG Brand
Let's have some fun. As you know, I don't agree with the two-brand, three-livery approach Alaska Air Group is taking. So, here are my thoughts on a third AAG brand, which would better differentiate the different offerings of the group. … [Read more...] about My Thoughts on a Third AAG Brand
New Alaska Air 787 Livery and Routes Unveiled
August promises to be the most information-packed of the Alaska-Hawaiian integration process. However, the first chunk to be released, which included the unveiling of the new Alaska Air 787 livery alongside the announcement of two new routes, leaves more questions than answers. … [Read more...] about New Alaska Air 787 Livery and Routes Unveiled