Southwest Airlines continues to battle for its life against activist investor Elliott Investment Management. In hopes of that doing so will allow the airline to see its own turnaround plan to fruition, Southwest bows to Elliott's mounting pressure and gives in to some of their demands. … [Read more...] about Southwest Bows to Elliott
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The New Southwest Experience
During Southwest's investor day, some got a sneak peek at the new Southwest experience. Thanks to them, we now know what to expect as Southwest makes its "premium" push. Overall, things look pretty good, but we also got some nasty surprises, too. … [Read more...] about The New Southwest Experience
Elliott Forces Changes at Southwest
As I mentioned during the coverage of the airline's investor day, Elliott forces changes at Southwest. Luckily, Elliot didn't quite get the changes they were after, and there's still hope for Southwest's future. However, the risk of them being guttered still remains far higher than before. … [Read more...] about Elliott Forces Changes at Southwest
Southwest is Increasing Hawai’i Service in 2025
Embattled Southwest Airlines held its investors day on September 26, and one of the announcements made is that Southwest is increasing Hawai'i service in 2025. Beyond that, though, there wasn't a whole lot of interesting announcements made. … [Read more...] about Southwest is Increasing Hawai’i Service in 2025
Review: Southwest 5136 OGG-HNL
Our flight home from Maui on Southwest 5136 OGG-HNL was a somewhat unusual one, as far as my experiences with the airline have been. Between the load factor, the aircraft, and the weather, this was far from what I usually come to expect, both good and bad. … [Read more...] about Review: Southwest 5136 OGG-HNL
Southwest Purposely Loses Money in Hawai’i
Hawai'i is a rough market for airlines, especially those that operate routes entirely within the state. Interestingly, we've recently learned that Southwest purposely loses money in Hawai'i as part of its grander strategy in the islands. … [Read more...] about Southwest Purposely Loses Money in Hawai’i
Southwest Airlines Faces Additional Scrutiny
Following United's time spent under a microscope for its recent safety lapses, another airline is ready to take its place as Southwest Airlines faces additional scrutiny due to its recent spat of in-flight scares. … [Read more...] about Southwest Airlines Faces Additional Scrutiny
Big Changes Are Coming to Southwest
As it tries to fend off an activist investor who has no idea how to run an airline, big changes are coming to Southwest Airlines in an attempt to improve its financial performance, as well as to enhance its customer experience. … [Read more...] about Big Changes Are Coming to Southwest
Enter to Win 1 Million Rapid Rewards Points!
Recently, Southwest Airlines reached 1 million followers on Instagram. I was shocked that they didn't already have that many followers, but that's beside the point. This is especially true as the milestone is why you can now enter to win 1 million Rapid Rewards points! … [Read more...] about Enter to Win 1 Million Rapid Rewards Points!
The Future of Southwest is in Jeopardy
Southwest Airlines is a love-it-or-hate-it airline. It offers a barebones style of service but also provides free things that no other airline in the U.S. does. However, the future of Southwest is in jeopardy as an activist investor attempts to change the very character of the airline. Why? For short-term profits, of course. … [Read more...] about The Future of Southwest is in Jeopardy